期刊信息
- 刊名： 河北师范大学学报（教育科学版）Journal of Hebei Normal University (Educational Science Edition)
- 主办： 河北师范大学
- ISSN： 1009-413X
- CN： 13-1286/G
- 教育部名栏入选期刊
- 全国中文核心期刊
- CSSCI扩展版来源期刊
- AMI综合评价（A刊）核心期刊
- RCCSE中国核心学术期刊
- 全国高校特色栏目社科学报
- 中国人民大学“复印报刊资料”重要转载来源期刊
- 全国高校权威社科期刊
Definitional orientations of universities
摘要/Abstract
高等教育产业化是大学发展的趋势 ,用市场手段解决高等教育存在的矛盾和问题成为必然的选择。大学定位是大学创建品牌与谋求发展的前提。大学欲获得准确的定位 ,应该对高等教育市场、自身状况、竞争对手进行认真分析研究 ,从而确定目标市场。在此基础上制定人力资源产品定位策略与大学的定位策略。
The industrialization of the higher education has turned into the objective reality, and so it is assumed to be an inevitable choice to solve the problems by using market measures. The defining or definitional orientations of universities serve as the premise for promotion of the development. Therefore, an accurate definition and analysis of the educational market, the status-quo and opponents of universities will enable us to clarify and target the markets. Likewise, this will further help us tap on the human resources, and redefine the tactics and the orientations of universities.