期刊信息
- 刊名： 河北师范大学学报（教育科学版）Journal of Hebei Normal University (Educational Science Edition)
- 主办： 河北师范大学
- ISSN： 1009-413X
- CN： 13-1286/G
- 教育部名栏入选期刊
- 全国中文核心期刊
- CSSCI扩展版来源期刊
- AMI综合评价（A刊）核心期刊
- RCCSE中国核心学术期刊
- 全国高校特色栏目社科学报
- 中国人民大学“复印报刊资料”重要转载来源期刊
- 全国高校权威社科期刊
On the brand strategies of university
摘要/Abstract
面对高等教育规模的扩大、大学转型和市场化的深入 ,大学应制定正确的品牌战略。大学品牌的价值不仅使大学获得巨大的竞争优势 ,而且还有利于大学各种资源的整合及消费者对其识别与选择。在大学品牌的创建过程中 ,尤其要注意品牌核心价值的设定、品牌个性的塑造、精神思想的培育 ,树立具有高品质和深刻内涵的品牌形象。大学品牌应在不断创新中增值 ,以便更好地适应社会和人的发展需求 ,在对品牌的经营中应加强管理与保护。
With the increase of the scale of undergraduate enrollment, transformation of nature of university, and further development of marketing process, each university should have its proper brand strategies. The value of the university brand may gain it immense priorities of competition, and facilitate an integration of the resources, so as to improve its fame to the consumers. However, it is advisable, in the course of brand strategic construction, to consider the definition of its kernel value, individuality, spirituality, stature as well as possibility of added value. The second-phase commitment is to protect its copyright and management.