New quality productive forces are propelled by scientific and technological innovation, underpinned by highly skilled innovative talents, and driven by strategic emerging and future industries. They represent a new form of productivity characterized by high efficiency and quality. Sustaining the development of these forces requires universities to supply them with high-caliber talents and scientific support. However, the prevailing efficiency-focused evaluation model in universities has long hindered their productivity and service capacity. Deepening the reform of evaluation mechanisms in universities and establishing a new qualityoriented evaluation system are crucial steps for universities to unleash their productive potential and effectively contribute to the development of new quality productive forces. Building this new evaluation system entails establishing standards based on “quality and contribution” ,reforming government-led administrative evaluations, promoting ecological evaluations of universities, and enhancing the developmental value of self-evaluations.