There is a huge gap between the rural areas in the west and urban areas of China in terms of media use. Despite this, the new media, including TV, computer and internet, develop rapidly even when paper-based reading materials are still in short in the west. The reading condition in the rural schools of west China is relatively poor, while, computer and TV become important in their work and daily lives. The teachers have been involved in the image-digital era, though they still hold a rather conservative attitude to the digital media. However, they have also started to accept the information technology in education and show a tendency of urbanization and westernization in reading teaching.