Fei Xiaotong once put forward the “three stages and two leaps” of rural development from agriculture to the industrialization and then to the information age. As a result of this changing process, more cultural undertakings come to the villages. This is a new model of culture going to the rural communities, which is currently under way. We need to conduct a comprehensive investigation on the internal and external dimensions of this process, and pay special attention to the agriculturebased cultural transformation in the countryside brought about by the changes of individual, society and culture. This cultural transformation is evidently a change in the meaning, value and characteristics of culture effected by the cyber world. In the process of this transformation, we also notice the involvement of art in rural life, especially some artists, as the forerunner of art in rural areas, pioneer in taking culture to the rural communities, and the new development of rural tourism, which bridges ruralurban interaction. They have preexisting influence on culture going to the rural communities. This influence will play a unique role in rural cultural reconstruction and rural revitalization.