The latter half of the 20th century is a prime time of montage advertising with the birth of television advertising in 1950s, while long shot ads get a big rise since the beginning of this century. Use of audiovisual language from MTV style in the early 1980s to the current large-scale experiential media advertising marks the change of marketing morphology, from rational cognition to emotional experiential mode, and demonstrates changes of subjectivity in postmodern philosophy and its culture trends.