期刊信息
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- 刊名: 河北师范大学学报(哲学社会科学版)Journal of Hebei Normal University (Philosophy and Social Sciences Edition)
- 主办: 河北师范大学
- ISSN: 1000-5587
- CN: 13-1029/C
- 该刊被以下数据库收录:
- AMI综合评价(A刊)核心期刊
- RCCSE中国核心学术期刊
- 中国期刊方阵入选期刊
- 全国百强社会科学学报
- 中国人民大学“复印报刊资料”重要转载来源期刊
Launching of NIE (newspaper industry education) projects in China
摘要/Abstract
摘要:
我国报业近年来发展迅速,但面临同质化竞争的残酷市场环境,提高报纸发行量和扩大社会影响力成为每家报社面临的现实问题。考证美国NIE工程的发展历程并借鉴其运营方式,为我国报业推展NIE工程进行多视角分析和具体操作方法举例,研究NIE工程对报业发展的作用及其在我国发展的广阔前景,有着积极的社会意义和较大的经济价值。
Abstract:
Despite a speedy development of newspaper industry in China,competition of marketing environment becomes severe.Sufficient circulation and social influence turn to be the target of every newspaper agency.The American NIE projects serve as a model of operation and multi-dimensional analysis for Chinese newspaper agencies.This is believed to be positive both in social development and economic values.