The development of rural sports competitions has become a significant measure to promote comprehensive rural revitalization, playing an essential role in fostering local consensus, advancing rural industrial growth, shaping rural spiritual culture, enhancing community health, and elevating ecological value. Currently, notable progress has been made in the development of rural sports events, with exemplary models such as Guizhou’s “Village Super League” and “Village BA” emerging across the country. However, from a national perspective, the development of rural sports competitions remains uneven, and various challenges persist. Drawing on the successful experience of Guizhou’s “Village Super League,” this paper explores pathways for optimizing the development of rural sports competitions, focusing on improving event organization systems, enriching event resources, strengthening organizational capacity, and building distinctive event brands. The aim is to provide new insights and strategies for promoting the sustainable development of rural sports competitions.