The rapid advancement of digital technologies has established live-streaming e-commerce as a significant consumption mode and economic form, yet its latent ideological security risks demand critical attention. To develop comprehensive governance frameworks that ensure healthy industry development and maintain ideological security in cyberspace, this study examines three concrete manifestations: the alienation of value orientation, information cocoon effects, and cultural identity crises. Through multi-dimensional analysis of risk generation mechanisms, spanning capital logic, technological logic, and socio-psychological logic, we propose an integrated prevention strategy combining legal regulation, platform governance, and societal co-governance. This approach establishes a holistic, multi-tiered risk mitigation system essential for sustainable digital ecosystem development.