In the era of short videos, the rise of "New Farmers" short videos shows the enhancement of rural initiative in urban-rural interaction and the reconstruction of urban-rural relations. With short videos as the medium, through the life sharing of "cloud hosting," the constructive presentation of pastoral culture and the development of rural e-commerce, "new farmers" have further promoted the life interaction, cultural and economic exchanges between urban and rural areas, thus reconstructed urban-rural relations. The social life relations have become more integrated, the cultural relations "back-feeding," and the economic relations further open to two-way exchange.