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在线阅读 --哲学社会科学版 2004年2期《解读中国市场营销发展史》
解读中国市场营销发展史--[在线阅读]
李玉珍1, 张玉梅2
1. 河北经贸大学商贸学院, 河北石家庄 050091;
2. 河北医科大学马列教学部, 河北石家庄 050016
起止页码: 49--52页
DOI:
摘要
中国市场营销发展史经历了从初步引进后的认知时期,到盲目效仿、盲目跟进的实践时期,再到痛苦回顾、理性反思的探索时期的演变过程,体现出低层次性“土生土长”、由点到面、逐步扩大应用范围和领域的特点。

History of development of Chinese marketing
LI Yu-zhen1, ZHANG Yu-mei2
1. College of Commerce & Trade, Hebei University of Economics & Trade, Shijiazhuang, Hebei 050091, China;
2. Department of Political Science, Hebei Medical University, Shijiazhuang, Hebei 050016, China
Abstract:
The two decades of the development of Chinese marketing witnesses the founding and development of Chinese marketing economy. The growth has seen the cognition, blindfold imitation, painful reflection, which features as naivety, and inappropriateness. All this is due to the low standard of economic development, marketing condition, and business consciousness of marketing. Therefore, it is extremely urgent to set up a marketing theory applicable to the Chinese marketing environment.

收稿日期: 2003-6-9
基金项目:

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